A phrase originating from Costa Rica which translates to “pure life” or “simple life”. It is a way of life. A path you choose when you know what’s best for your body and mind. It is a philosophy we apply to our lives, the things we consume, and the products we create. To us, Pura Vida means providing you with the purest possible natural alternative to mainstream cosmetics, with minimal environmental impact. Skincare crafted with nutrient dense organic certified ingredients that can be used on the most sensitive of skins and used by the most selective of health conscious consumers.